Integrated Research provides performance management software for critical IT infrastructure, payments and communications ecosystems. While IT departments understood the need for the software, the people who made decisions didn’t. Our brief was to explain their hero product, Prognosis, simply and make the need for it obvious.

With the brand idea focussing on optimisation, our design solution was influenced by Swiss style. We used dots and dashes as a visual metaphor to explain the incredibly complicated business in an engaging way. because there isn’t anything to photograph. So the simplicity of dots and dashes gave us the freedom to tell any story, in a way that was fun and easy to understand. It also differentiates IR in their category as it avoids stock imagery at all costs!

Created with Chris Maclean, Tom Carey, Michael Webster, Lex Courts and Mike Tosetto at Interbrand Australia

IR in D&AD 2015